1
Key
Market Trends
1.1
Exponential Growth in Wireless Data
·
Today’s
mobile market is undergoing a dramatic transformation driven by the growth in
mobile broadband and data-hungry applications such as smart-phones, e-books and
i-Pads as well as the introduction of new services, especially video, which
consume vastly more bandwidth. Global traffic is forecast to grow at a 48% CAGR
from 2010 to 2015, from 225PB per month to 1603PB per month (source: Analysys
Mason 2010). This is putting increasing pressure on the network capacity of
operators. An example forecast for Western Europe and North America is seen in Figure 1 below. Similar
growth pattern is forecast for other regions of the world.
Figure 1: Mobile Content and Applications revenue by service category and forecast data traffic,
2009–2015, (source: Analysys Mason, 2010)
Western Europe
North America
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